What can technology bring to art?

On November 14, 2019, experts and lovers of art and technology gathered at the unique venue of the EPFL ArtLab to learn how both disciplines can blend to create new experiences and business models.

What can technology bring to art? Our speakers (see list below) addressed this question at the event such as Marco Costantini, curator at MUDAC. “In many ways, technology can be used to create an extra experience around an art piece” he explained. He took the example of the Musée de l’Elysée, which has started collaborations with startups (for ex. Artmyn) to create novel interactions between collections and visitors. Museums can also “make the invisible, visible” around art, thanks to digital technologies.

Technology and creatives are also a good match when it comes to creating new worlds, in video games for instance. The business of gaming has become big worldwide and a new business model has emerged. Swiss companies developing video games can start to count on new supporting tools to help them develop their technology, find broadcasting partners and conquer international markets. A good bet: in Finland for instance, companies have multiplied their turnover by a hundred thanks to state supporting tools (such as coaching and financial helps). In particular, the canton of Vaud has specifically brought together a program to support video game companies.

Together with the supporting programs, experts are also dedicating time to coach the entrepreneurs active in the gaming market. Indeed, inventors of video games in our country need a specific care and support model in order to emerge.

Still in the entertainment business, some companies chose to mix art and technologies to create unique experiences in escape rooms, for example. The Vaud based startup UltimEntertainment has chosen that way with a unique model.

Speakers at the event were:

Didier Schwarz, innovation advisor at Innovaud and FIT

Marco Costantini, curator at MUDAC

Erinrose Sullivan, marketing and technology expert and Pro Helvetia

Mathieu Fivaz, CEO of UltimEntertainment

Nicolas Gyger, adjunct of the Cultural Affairs Department of the Canton of Vaud

Caroline Coquerel, founder of artTechs

Marc Attalah, director of Numeric Games and the Maison d’Ailleurs

Anne-Gaëlle Lardeau, manager EPFL ArtLab

Nathalie Pichard, executive director and curator ArtTech Foundation

Sylvain Gardel, head of special focus “Culture & Business”, Pro Helvetia

Useful links

Marc Attalah (Numeric Games, Maison d'Ailleurs) explains what numeric tools can bring to the creation process. Cultural enrichment or gadget?