One business leader who credits his company’s recent successes to the many opportunities on offer in Switzerland is Josep Castellet, General Manager of Pomoca. The company is located just outside of Lausanne and currently enjoys one-third of the global market share for skins used in backcountry skiing. One business magazine recently ranked Pomoca as one of the 10 most innovative and successful small and medium-sized enterprises (SMEs) in the Lake Geneva region. Founded in the 1930s, the company was bought by the Italian group Oberalp in 2011, modernized and restructured like a startup. Pomoca was forced to consider relocating abroad due to a strong Swiss Franc. “While looking at options in other countries, we quickly realized that Switzerland’s political stability, its incentives for innovation and the potential for talent attraction are unrivaled,” Castellet said, explaining why the company stayed in Vaud. “In addition, we received significant support through funds from Innosuisse and SPEI, which helped us not only to maintain, but to increase our production and improve the features of our products.
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